Ridgeview Touts Its Strengths in Brochures

The Pantagraph Bloomington, IL › July 28, 2004

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Summary

COLFAX -- A key marketing tool for any community is its schools. As businesses and families decide whether to locate in an area, education can often be a determining factor.

To that end, one Central Illinois school district has taken the initiative to promote itself.

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Ridgeview Touts Its Strengths in Brochures

The Ridgeview school district recently produced brochures touting its achievements and advertising its communities. They are being distributed to real estate agents and others.

"We have such a gem here in Central Illinois," school board president Jim Fraley said of the Colfax-based district. "It's a great place to live. We just need to let people know it's a great place to live."

The brochures also were a learning tool.

The school board brought the i...

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