Making Paper Attractive to All Is a Challenge
The Pantagraph Bloomington, IL › September 01, 2005
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Summary
Here's a challenge. How do you make the newspaper more interesting for younger readers and not turn off your most loyal readers -- generally older readers?
Newspapers across the country are struggling with this issue.See the full content of this document
Extract
Making Paper Attractive to All Is a Challenge
It would be easier if we produced widgets.
Let's say we made green widgets. Our customers love green widgets and have been buying them for years. But younger people feel green widgets are old an...See the full content of this document
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