A Fountain Full of Choicescoke's New Machine Full of Options

Summary


CHARLOTTE, N.C. - If you thought cable TV offered too many choices when it started displacing the big three broadcast networks, the newest Coca-Cola Freestyle soda machines probably aren't for you.

The Freestyle machine is billed as the "Fountain of the Future," a touch-screen, Wi-Fi-enabled, tracking-chip-equipped, soda- dispensing gizmo designed by automaker Ferrari. It uses medication- dosing technology to create some 125 Coca-Cola products, many of which, like Orange Coke and Vanilla Sprite Zero, aren't available in bottles anywhere.

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A Fountain Full of Choicescoke's New Machine Full of Options

"This is a really big innovation in the fountain business," said John Sicher, publisher of the trade publication Beverage Digest. "No one has anything comparable."

Soda fountains i...

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