Checkoff Takeoff Thwarted

Summary


That didn't take long. Before most of the newspapers carrying last week's installment of this summer's most popular soap opera, "The Beef Checkoff Chronicles," could reach you, the National Cattlemen's Beef Association reined in its plan "to allow," it said in a June 25 press release, "the Federation of State Beef Councils an opportunity to clarify its role and intentions to all industry shareholders."

For those of you who don't speak the arcane language of checkoffs, permit me to interpret:

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Extract


Checkoff Takeoff Thwarted

"Golly, we thought no one would notice our extra-legal takeover of the beef checkoff and its $80 million kitty. But, doggone it, USDA and, OK, maybe ...

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